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Kate Moss – 90s fashion model

October 19, 2016

Whether you’re an avid fashion follower or not, many of you will know of the 1990s biggest supermodels. These much celebrated power women in fashion strutted the catwalks of some of the most famous shows in the business. Whilst many of the fashion models we know are recognised for their slight and tall silhouettes, one supermodel broke the mould and became known as the ‘anti-supermodel of the 1990s. British fashion model Kate Moss soon became a household name during this time and was shorter than most but created a distinguished look for campaigns and shows.

Kate’s career has seen its ups and downs yet she is said to be one of the most influential names in fashion and the modeling world, with a large portfolio behind her and her new agency inspiring a range of new talent.

Kate Moss from the beginning

After being spotted at JFK airport in New York, Kate Moss began her career with Storm Model Management. Her look was different to the genre of supermodels gracing the catwalks at that time. Her petite figure was questioned and compared time and time again but Kate represented a change in the industry. This decade starting moving from curvier ladies such as Cindy Crawford and Elle Macpherson to slender girls such as Kate Moss. This change was a much debated and conversational time in the fashion industry.

90s trends

Kate Moss’s personal style during the 1990s showcased a grungy and edgy vibe. This realism appealed to youth at this time, giving them an idealistic model to look up to. Her innocent exterior yet rebellious style made way for a series of popular trends during this decade. With recent trends taking inspiration from this iconic time, Kate Moss flourished in statement pieces that have been revived in modern fashion. Her style was actively documented throughout the 90s from slinky metallic slip dresses, sportswear inspired outfits to grungy bomber jackets and jeans.

Kate’s iconic career

Gracing the catwalk of the biggest designer names and donning the covers of some of the world’s much loved fashion magazines, Kate Moss’s career has been successful but not without its controversies. She has featured in numerous campaigns over the years including designers such as Burberry, Versace and Alexander McQueen.


One of her earliest and most notable designer campaigns included her shots for Calvin Klein. The iconic photographs picturing their underwear in black and white captured a sensual ambience and unforgettable campaign. Kate also featured in modern beauty branding and was the cover girl for Rimmel during the mid 2000s. Turning her hand to the creative side of the fashion industry, Kate Moss has collaborated with several fashion brands. Designing her own range of clothing for Topshop, fragrances for Coty and handbags for Longchamp.


Amongst her long career in the fashion industry, Kate Moss has dabbled in many other ventures. Appearing in music videos, putting her voice to numerous music tracks and making an appearance in a well-known TV comedy series.

Steal her style

Kate Moss has hit the best-dressed lists from her beginnings as a new model to modern times in traditional looks. Hailed as a ‘true British fashion icon’ Kate displays a fashionable yet simple outlook on wearable style. Take a look at some of Kate’s staple pieces and recognisable style that you can easily recreate in everyday looks.

kate moss – Statement print

Spotted on many occasions donning the iconic leopard print, Kate regularly steps out with a strong statement piece to make an outfit pop. Outerwear is her favourite item when showcasing this print and she often pairs it with understated colours to create a simple and stylish look.

Fashionable footwear

Whether it’s a pair of trendy biker style boots or knee length stunners, Kate loves statement boots. Investing in a pair of great boots gives you versatile footwear choice for a variety of occasions.

kate moss – Denim dreams

As a fan of denim, Kate isn’t afraid to mix up her cuts and styles. She’s a lover of skinny jeans, vintage inspired cuts and shorty looks. It’s super easy to recreate her look as denim is something that never goes out of fashion.

Slogan queen

Slogans have made a comeback in recent years thanks to the love of 90s trends. Kate loves wearing an iconic slogan piece and creates a simple yet statement look with her love of denim and cute footwear.

kate moss – 90s slips

Another big statement piece in modern trend features the iconic slip dress. If you’re looking to recreate this 90s style, Kate Moss sported some elegant examples during this decade. This gives you the chance to steal her style and mash it up with a modern twist.

Band tees

Rock an iconic band tee this season and match it with your best skinnies and biker boots. This is one of Kate’s favourite looks that has a casual yet stylish look for everyday wear. It’s another great example of 70s and 90s trend influence.

Black on black

Although the colour black has a sombre ambience, it’s a colour that everything goes with. Kate time and time again perfectly creates elegant and sophisticated outfits sporting nothing but this statement shade.

All that sparkles

Going back to Kate’s early style choices, metallic and sequins were on trend. The same can be said for modern fashion. As the 1990s has made a huge comeback so has the sparkle. Don’t be afraid to experiment with full on sequin ensembles and shiny metallic pieces, perfect for the party season.

kate moss – Khaki tones

Although not favoured by all in the fashion world, Kate definitely made khaki cool again. Pairing a simple shirt with another of her favourite colours offers an edgy and on trend vibe to your wardrobe.


Kate Moss’s face and look has been a key feature during the past 25 years. With her recent agency venture, she’ll be fronting the campaign to bring a host of new faces to the forefront of the fashion industry.




Early career magazine campaign

Kate Moss and Naomi Campbell

Statement prints

Denim and statement boots

Sheer and sparkle

Little black dress

Khaki highlights