Fitted coats, red lipstick and more
The forties was a very important decade for fashion. Heavily influenced by the Second World War which took its toll on the supply of fabrics and essential materials.
People had to use their imaginations to create clothing and accessories through knitting, crocheting and more. Women even used gravy powder to create the illusion of stockings.
The fashion industry quickly became aware of the efforts women were taking to look great and started to cater for this; welcoming the era of bangs, tea dresses, Cuban heeled shoes, fitted coats, red lipstick and more
Dresses & accessories
This was a stand out decade for austerity and make do and mend. The first half of the decade was heavily influenced by the Second World War and as it took its toll, fabrics and essential materials became rare.
1940s dresses became shorter, with hemline going up to save on fabrics.Now mass produced, the variety of fabrics prints produced for 40s dresses was astounding.
During this time, women used both their imagination and initiative to create their own accessories, by crocheting and knitting bags, to painting their legs with gravy powder to create the illusion of stockings.[show_more more="Read more..." less="" color="#3b5998"]
1940s clothing – A decade of distinctive fashion
The 1940s fashion industry caught on to this phenomenon and produced what would become the first fake tan and bags were made from different materials to replace those that had been used to create important products to help the war effort, if you weren’t good with a needle then the manufacturers were there to offer an alternative.
1940s fashion had a very distinctive look which is the reason why it is still so popular today.
From bangs to tea dresses, Cuban heeled shoes to red lipstick and fitted coats, fashion never looked so good and so right as it did then.
Men wore double breasted suits, brogues and a trilby, or in uniform, and always cut an elegant silhouette.
Forties clothes & accessories
Here at Blue17 we love forties fashion and that’s why we’ve made every effort to ensure we stock everything you’ll need to emulate a truly authentic forties look right down to the accessories.
You can shop online or in our shop on Holloway road in London. We have an amazing stock and you’ll easily find what you’re looking for.If you’re attending a Blitz party, a fancy dress event or you simply love forties fashion then you should head towards Blue17.
Forties style – Online & instore
Shopping with us has never been easier as you can choose to shop online or in store, giving you valuable options for when you don’t feel like leaving the house.
When you do feel like some human contact come and shop with Blue17 and buy your perfect vintage 1940s clothes.
No matter what you’re looking for, we hope that we can assist you, and if for any reason you are unable to find the style of 1940s clothing that you’re looking for on our website, you will be happy to know that we update our stock daily, so tomorrow could be your day.
If you have a specific 40s clothing item in mind however, you can contact our team who will do their best to track down exactly what you want.