Mass manufacture and cheap available air and rail travel in the 70s meant that subculture music and fashion was firmly embedded in mainstream American and British cultures.
70s fashion designers such as Celia Birtwell and Ossie clark in the UK, helped transition fashion from the nineteen sixties into the next decade. Fashion manufacturers in the 70s were quick to furnish clothing and accessories in keeping with the new fashion trend.
In the 70s, newspaper, magazine and television marketing were effectively used to stimulate and maintain demand.The outrageous camp and bright patterns of the early to mid 70s had been replaced with something more bland by the end of the seventies.
All our 70s clothes and accessories are carefully graded by our rag pickers in our textile recycling factories before becoming candidates for our online store.
First the item has to be in good condition and authentically from the 70s period.
Then the item has to be stylish and wearable with distinctive features and offer a unique experience to the customer who will wear it.
If these conditions are met, then the item will take it’s place in our online store.