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40s

 40s Evening Dress - close up

The period 1940 to 1949,  also known as the 40s saw radical changes in production and consumption. A departure from the two preceding decades lavish indulgences.

The austerity imposed through the 40s war years and thereafter continued up until the symbolic end to austerity with the end of rationing in 1954, nine years after the end of the war.

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